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TOSTITOS
PRODUCER: Online Content, Post
I teamed up with Tostitos and the NFL to help spread the word about Tostitos’ Lucky Bags to football fans across the country. We shot 19 executions in a matter of days, and it’s safe to say we exceeded expectations.
PRODUCTION CO: Capitol Art Creative
DIRECTOR: Timothy Plain
AGENCY: Goodby, Silverstein & Parnters
Nineteen spots, millions of views, and one shiny award.
Over five million impressions on YouTube alone, and one effie award for the campaign.
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